VIVANTA, A HOSPITALITY BRAND THAT STEPPED BEYOND THE SHADOW OF ITS PARENT, TAJ HOTELS, SOUGHT TO CARVE OUT A DISTINCTIVE IDENTITY OF ITS OWN—MODERN, EXPRESSIVE, AND CULTURALLY RELEVANT.

PARTNERING WITH COMMIX, THE BRAND EMBARKED ON A JOURNEY TO REDEFINE ITS VOICE AND VISUAL PRESENCE FOR A NEW GENERATION OF TRAVELERS. COMMIX HAS HELPED SHAPE VIVANTA'S NEW AVATAR—ONE THAT BLENDS VIBRANT STORYTELLING, DESIGN-LED COMMUNICATION, AND DIGITAL-FIRST THINKING. BY COMBINING STRATEGIC COMMUNICATIONS, PRECISE AUDIENCE PLANNING, AND COMMUNITY-DRIVEN ENGAGEMENT, COMMIX HAS BEEN INSTRUMENTAL IN EXPANDING VIVANTA'S DIGITAL REACH WHILE DRIVING MEANINGFUL GROWTH IN BOTH AUDIENCE CONNECTION AND REVENUE.